Now Offering More customization

Now Offering Custom Printing and Embroidery

Have a Logo you need printed or embroidered? We now offer more ways to customize your look!

Astrid Underground

Astrid Underground now offers custom clothing and embroidery along with custom printing and on-site alterations!

Find out more!

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Who Is Astrid Underground?

Astrid is an Old Norse name meaning "Divine Beauty" and Underground refers to the dark underground of the Gothic and alternitive lifestyle. So together you have the beauty in the unusual. Astrid Underground is about celebrating your uniqeness, because you are "Uniquely YOU!" Astrid Underground (formerly Astrid Apparel) has been in business for over 5 years, and is based in Arizona.

Who created Astrid Underground?

The creator and designer is Nicole Willis. She was born and raised in Phoenix Arizona. Growing up she was always the weird girl. In highschool she was the girl dressed in black and chains going to the Rocky Horror Picture Show. Nicole loved combining styles to make her own. Which is what she is determined to do here.

To see more about her clothing check out her latest fashion show on YouTube by clicking "See More"

Or you can check her out on Instagram @astridunderground

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